Back to School Selling Strategies

6 Aug

It’s that time of year again when clients begin to consider all the stuff “Back to School” method for them. For some, this implies shifting their daycare routine. And yet for many, it simply means less foot traffic inside their shops since they focus on a school crowd. And it all starts with selling packages. Don’t neglect the consumer news that enters this time of year, even though you don’t appeal to a college crowd. Back to school means over school materials. It equals new footwear, new clothes, new outdoor extras, new seasonal activities and a great deal more. Consider what your store provides that shouts Fall and a shift of seasons, then promote it today. Don’t wait till leaves start turning colors and the air turns cooler.
http://retailminded.com/competing-with-mass-merchants-during-back-to-school/

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